Just start writing

Ghost has a powerful visual editor with familiar formatting options, as well as the ability to add dynamic content.

Select your text to add formatting such as headers or to create links. Or use Markdown shortcuts to do the work for you - if that's your thing.

Rich editing at your fingertips

The editor can also handle rich media objects, called cards, which can be organised and re-ordered using drag and drop.

You can insert a card either by clicking the + button, or typing / on a new line to search for a particular card. This allows you to efficiently insert images, markdown, html, embeds and more.

For example:

Insert a video from YouTube directly by pasting the URL
Create unique content like buttons or forms using the HTML card
Need to share some code? Embed code blocks directly

<header class="site-header outer">
    <div class="inner">
        {{> "site-nav"}}
    </div>
</header>

It's also possible to share links from across the web in a visual way using bookmark cards that automatically render information from a websites meta data. Paste any URL to try it out:

Working with images in posts

You can add images to your posts in many ways:

Upload from your computer
Click and drag an image into the browser
Paste directly into the editor from your clipboard
Insert using a URL

Image sizes

Once inserted you can blend images beautifully into your content at different sizes and add captions and alt tags wherever needed.

Image galleries

Tell visual stories using the gallery card to add up to 9 images that will display as a responsive image gallery:

Image optimisation

Ghost will automatically resize and optimise your images with lossless compression. Your posts will be fully optimised for the web without any extra effort on your part.

Publishing Options

Distribute your content

Access the post settings menu by clicking the settings icon in the top right hand corner of the editor and discover everything you need to get your content ready for publishing. This is where you can edit things like tags, post URL, publish date and custom meta data.

Feature images, URL & excerpts

Insert your post feature image from the very top of the post settings menu. Consider resizing or optimising your image first to ensure it's an appropriate size. Below this, you can set your post URL, publish date and add a custom excerpt.

Tags & authors

You can easily add multiple tags and authors to any post to filter and organise the relationships between your content in Ghost.

Structured data & SEO

There's no need to hard code your meta data. In fact, Ghost will generate default meta data automatically using the content in your post.

Alternatively, you can override this by adding a custom meta title and description, as well as unique information for social media sharing cards on Facebook and Twitter.